Social Media: It’s not always personal.

Unpopular Opinion: Not every platform is meant for everyone, every brand, or idea.

It’s a wild concept. One that I haven’t always felt easy coming to terms with but I’m learning. This isn’t about my personal beliefs on the internet and social media. I’ve struggled with it professionally and so have many of my clients.

Where does your target consumer need to find you? If you’re new to social media marketing for your business, I bet it’s a big difference of where you want them to find you. Social media is full of consumers that are trying to find those connections to brands that personify their own values. In order to best showcase your values, you need a specific message on specific platforms. You have to be selective and carve out space you need to take up in the social marketplace.

A Quick Glance at Popular Social Media Platforms

Facebook
As one of the most popular social media platforms, Facebook is great for established businesses, brand ambassadors, and, sharing information. The recent updates to the Newsfeed algorithm makes it difficult for companies and brands to get organic engagement. Marketing lingo calls it “Pay to Play.”

Twitter
It’s not a little bird with a lot to say. Twitter is a great platform for humanizing brands, sharing information, and keeping the conversation active with target consumers. If you’re not talking about you, no one else is either. Sometimes though it’s hard for a client to understand that not everyone needs to have a conversation about their business or services. If you’re a one-person show, I would definitely recommend Twitter to get your name and ideas circulated.

Instagram
It’s not much more than a pretty picture. Instagram is owned by Facebook. This means your posts are not seen in chronological order. It’s possible to get meaningful engagement here though because you’re able to see what people are doing with your brand and how they experience it. A downside is that if you want to get metrics on your personal brand, you need to have a Facebook Page (not profile) linked to the account. It will be “Pay to Play” very soon but keep on with the grassroots connections. They are important!

Pinterest
It’s an aggregate of great ideas and good visuals but beware, looks are deceiving. For brands, I recommend checking out what kind of pins exist about your industry before you do anything. You might find there aren’t many plumbers on Pinterest but there’s a lot of ideas about how to fix or DIY a clogged toilet. If you’ve got infographics that share your idea or business well, I highly recommend it. Pins live for a very long time so it’s best if you can share information that has a shelf life longer than six months. This is why home décor, food, wedding, and photography businesses flourish on Pinterest.

YouTube
It’s practically a search engine these days with thousands of new videos daily and repeat users. YouTube is also a great space to do cross-promotion with brands and vendors that support your business goals. Your videos don’t have to be perfect. They don’t have to be choreographed but they do need to be short and honest.

Snapchat
If you can tolerate the recent update to their platform and stories, I recommend trying to utilize it if you are a brand ambassador or a one-person show. Snapchat is useful for sharing experiences as they happen and putting a face with the name. If you’re not sure about using another platform, you can test out Instagram or Facebook stories.

Honorable Mentions – Feel free to email me about these platforms. They are some of my favorites!

  • Yelp
  • Vero (under a million downloads, still in beta as of Feb 2018.)
  • Google My Business
  • Reddit

Examples & Samples: Social Media Audit

If you’re not clear on social media for your business, I’ve got a couple of outlines for what could make up your social media marketing. These are quick outlines and NOT a full recommendation of services in any way.

Remember: Social media changes as business does too!

Example 1 – Non-profits 
Business: A non-profit for visually impaired or blind kids
Goal: Raise awareness of programs and funds for after-school care.
Social Media Platforms:

  • Facebook – Yes! Likely that parents of kids are going to be looking for social groups and communicate best there.
  • Twitter – No! Unless there’s influential legislation that can benefit the non-profit, participating in a political conversation isn’t a wise use of energy.
  • Instagram – Yes! With permission, share the stories of kids, families, and document extracurricular activities sponsored by the non-profit.
  • Pinterest – Yes! A great way to gather resources for parents and family members who need more education around blindness and visual impairments.
  • Other social media platforms: Google My Business

Example 2
Business: Dive Bar/Restaurant
Goal: Communicate new ownership and updated menu to locals
Social Media Platforms:

  • Facebook – Yes! Get people to check in to your location, host watch parties and events relevant to the community you’re serving.
  • Twitter – Yes! Build relationships with area brands and keep track of local issues and news alerts.
  • Instagram – Food should always be on Instagram. Show off your staff (with their permission) and new recipes you’re trying out.
  • Pinterest – No! Don’t share your recipes unless someone famous pays you a lot of money to.
  • Other social media recommendations: Yelp & Google My Business

 


Social media is tough for businesses. It isn’t for the faint of heart.

You can’t think of it as your personal accounts because your business isn’t personal; it’s professional. If you’re not sure how to get started, I’ll happily give you an hour of my time. Seriously, I’ll give you an hour to you for the price of ONE act of kindness. Shoot me an email.

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Brit’s Book Beat

I collect a few kinds of things.

One of my favorite places is the flea market. I like unique chairs. I’ve inherited Pyrex in Amish Butterprint and continued the collection. You’ll also find books. Many of them have found me when I needed them. The rest are likely from when I was left to my own devices at the bookstore. #sorrynotsorry

The main reason I wanted to put together a reading list was to help me remember I have things to read already.  The full list will be on my Good Reads soon. 🙂

I love books!

I love how they look. I love the different ways to organize and display them. There are never enough shelves for them. I think the main reasons I don’t have more bookshelves are:

  1. I have a lot of books.
  2. I am not good at putting things back where they belong.
  3. Empty shelf space = Buy. More. Books.

Now for the reading lists! I promise they’re short.


Next Up Reading List – A short list of books I’m reading next. I swear. Stop distracting me with sales, Various Book Stores of America.

– Sunshine State by Sarah Gerard
– Naming the World edited by Bret Anthony Johnston
– My Life on the Road by Gloria Steinem
– Buffering by Hannah Hart
– Hemingway Didn’t Say That by Garson O’Toole

Read These Books List- Books I really like and think you’ll like too… if you’re into that sort of thing.

– One More Thing by B.J. Novak
– The Glass Castle by Jeannette Walls
– Grief is the Thing with Feathers by Max Porter
– Let’s Pretend This Never Happened by Jenny Lawson

My Fave Classics – Basically what I read in high school that shaped my understanding of the world.

Tess of D’Ubervilles 
The Great Gatsby
To Kill A Mockingbird
Fahrenheit 451


I’ve got a small favor to ask. Tell me about your reading (or writing) life.

If you enjoy it: Do you find yourself, with enough time, thinking about your world like one of the characters? Do you follow authors or genres?
If you don’t enjoy it: How/When do you lose interest? What other hobbies do you have?

It felt like lightning.

Last night an artist that I am a fan of did a secret show. Josh Ritter took the stage at Analog, picked up an acoustic guitar and sang out love, excitement, and inspiration. There was a short question period and I asked the first one: How does your creative process work?

He talked through it, sharing how he gets a melody and then adds the words in his head. He writes it all down when he gets a minute, sometimes without with travel and parenting mercies.

Mid-discussion, he asked how I write. My heart fluttered and I felt a little bit of vomit in my mouth. This guy is in town to play the Ryman and asking about my writing process. I paused – Oh, what? He was still looking at me. I blurted a bit about my poetry, how the second and third stanza comes quickly, and how it’s usually never in order.

He understood. He quoted Cohen, “If I knew where the songs came from, I’d go there more often.” Sometimes we don’t know how long a piece will be, or how it will impact us. He told me, reminded me and the room that the process really only matters to us and it can be different every time. Inspiration can often feel invisible to us but it’s there, waiting for us to make something of it.

After a few more questions and songs, I got pictures with him. He thanked me for the question. He asked more about what books I’m reading and what I’m writing. I gave him a witty line about how I write what paying my bills and the premise of my fiction piece. I was gobsmacked when he smiled and asked more questions about where I am with the fiction.

My husband was beaming with pride when shared how surprised he was that such a dark premise came from my head. He talked with him about his current hit and how I was shocked he knew the words without me sharing it with him. The three of us talked together about how nice it is to be partnered with someone smarter than you. He hugged us again and we left.

It was humbling to hear someone sing so poignantly and be invested in those he was singing to. I wasn’t the only one who felt this. The room was a buzz of adoration in every direction.

As I write this, I’m still beside myself with what could be some sort of external validation. It could be the residue of gratitude that experiences like this fill us up with.

I know it’s the pinnacle of every choice I’ve made up until that point but with more reflection, I get more questions. How do I continue the magic of that interaction? How will I know when it’s my turn to invest in someone, even if for a fleeting moment?

If you know, I’m here to listen and receive it.