Social Media: It’s not always personal.

Unpopular Opinion: Not every platform is meant for everyone, every brand, or idea.

It’s a wild concept. One that I haven’t always felt easy coming to terms with but I’m learning. This isn’t about my personal beliefs on the internet and social media. I’ve struggled with it professionally and so have many of my clients.

Where does your target consumer need to find you? If you’re new to social media marketing for your business, I bet it’s a big difference of where you want them to find you. Social media is full of consumers that are trying to find those connections to brands that personify their own values. In order to best showcase your values, you need a specific message on specific platforms. You have to be selective and carve out space you need to take up in the social marketplace.

A Quick Glance at Popular Social Media Platforms

Facebook
As one of the most popular social media platforms, Facebook is great for established businesses, brand ambassadors, and, sharing information. The recent updates to the Newsfeed algorithm makes it difficult for companies and brands to get organic engagement. Marketing lingo calls it “Pay to Play.”

Twitter
It’s not a little bird with a lot to say. Twitter is a great platform for humanizing brands, sharing information, and keeping the conversation active with target consumers. If you’re not talking about you, no one else is either. Sometimes though it’s hard for a client to understand that not everyone needs to have a conversation about their business or services. If you’re a one-person show, I would definitely recommend Twitter to get your name and ideas circulated.

Instagram
It’s not much more than a pretty picture. Instagram is owned by Facebook. This means your posts are not seen in chronological order. It’s possible to get meaningful engagement here though because you’re able to see what people are doing with your brand and how they experience it. A downside is that if you want to get metrics on your personal brand, you need to have a Facebook Page (not profile) linked to the account. It will be “Pay to Play” very soon but keep on with the grassroots connections. They are important!

Pinterest
It’s an aggregate of great ideas and good visuals but beware, looks are deceiving. For brands, I recommend checking out what kind of pins exist about your industry before you do anything. You might find there aren’t many plumbers on Pinterest but there’s a lot of ideas about how to fix or DIY a clogged toilet. If you’ve got infographics that share your idea or business well, I highly recommend it. Pins live for a very long time so it’s best if you can share information that has a shelf life longer than six months. This is why home décor, food, wedding, and photography businesses flourish on Pinterest.

YouTube
It’s practically a search engine these days with thousands of new videos daily and repeat users. YouTube is also a great space to do cross-promotion with brands and vendors that support your business goals. Your videos don’t have to be perfect. They don’t have to be choreographed but they do need to be short and honest.

Snapchat
If you can tolerate the recent update to their platform and stories, I recommend trying to utilize it if you are a brand ambassador or a one-person show. Snapchat is useful for sharing experiences as they happen and putting a face with the name. If you’re not sure about using another platform, you can test out Instagram or Facebook stories.

Honorable Mentions – Feel free to email me about these platforms. They are some of my favorites!

  • Yelp
  • Vero (under a million downloads, still in beta as of Feb 2018.)
  • Google My Business
  • Reddit

Examples & Samples: Social Media Audit

If you’re not clear on social media for your business, I’ve got a couple of outlines for what could make up your social media marketing. These are quick outlines and NOT a full recommendation of services in any way.

Remember: Social media changes as business does too!

Example 1 – Non-profits 
Business: A non-profit for visually impaired or blind kids
Goal: Raise awareness of programs and funds for after-school care.
Social Media Platforms:

  • Facebook – Yes! Likely that parents of kids are going to be looking for social groups and communicate best there.
  • Twitter – No! Unless there’s influential legislation that can benefit the non-profit, participating in a political conversation isn’t a wise use of energy.
  • Instagram – Yes! With permission, share the stories of kids, families, and document extracurricular activities sponsored by the non-profit.
  • Pinterest – Yes! A great way to gather resources for parents and family members who need more education around blindness and visual impairments.
  • Other social media platforms: Google My Business

Example 2
Business: Dive Bar/Restaurant
Goal: Communicate new ownership and updated menu to locals
Social Media Platforms:

  • Facebook – Yes! Get people to check in to your location, host watch parties and events relevant to the community you’re serving.
  • Twitter – Yes! Build relationships with area brands and keep track of local issues and news alerts.
  • Instagram – Food should always be on Instagram. Show off your staff (with their permission) and new recipes you’re trying out.
  • Pinterest – No! Don’t share your recipes unless someone famous pays you a lot of money to.
  • Other social media recommendations: Yelp & Google My Business

 


Social media is tough for businesses. It isn’t for the faint of heart.

You can’t think of it as your personal accounts because your business isn’t personal; it’s professional. If you’re not sure how to get started, I’ll happily give you an hour of my time. Seriously, I’ll give you an hour to you for the price of ONE act of kindness. Shoot me an email.

What do you like? Are you doing it?

Oh, my feels.

How much time do you spend on things you enjoy doing? How much of that time is spent solo doing the things you enjoy?

I don’t know either.

I’ve had a difficult time figuring out what I enjoy doing lately because of the deceptive cocktail of depression, anxiety and a dash of Imposter Syndrome. I’ve made the decision to take care of my body as best I can by going to talk therapy, taking medication, seeing a chiropractor, and tasting my food rather than eating it.

Still, every day is a battle to decide what I like, love, and can live without as well as why these things matter. Sometimes the battle manifests as a panic attack. Other times, I have the urge to cancel plans and not leave the house.

But, there are these moments that come through like a sweeping wind and pushes me to the next step. When I see it, it can be an overwhelming feeling.

The next step might be showing up simply because I said I would. It might be writing and working through the trauma I want most to ignore.

Occasionally, I’ll overthink if I deserve to move past this sensation. It’s very hard in that moment to remember that depression lies to its victims.

What’s the point of this emotional bare all?

I want you to take time for yourself and decide what you want to spend time on. I know a lot of resources that might help you turn your self-care up to 11.

If you need to share in the struggle, it doesn’t make you weak. You are not alone. I’m always available too.

 

Knowing Your Worth

Worth – noun. The value equivalent to that of someone or something under consideration; the level at which someone or something deserves to be valued or rated.

 


Knowing what you’re worth is a loaded piece of information. It’s slightly existential. For some, it’s purely financial. For most, it’s a mystery. It’s taken me five years of professional growth, three years in psychotherapy, and many tribulations to get an idea of what my worth is made of. What I’ve learned is there’s a baseline, benchmarks, and no magic formula.

Establish A Baseline – Take stock of who you are.
I’ve struggled with self-esteem for a long ass time. The first time I was bullied about my appearance was in the second grade. Their words are burned into my brain forever. I internalized every lie they said for most of my teenage years.The recovery of my self-esteem didn’t come until college. I found my tribe and discovered that friends build you up and challenge you to be better without senseless competition.

These friends also taught me that I didn’t need to identify myself in reference to someone else first. It’s an extremely difficult concept to sort out because, as women, we are always proud of our contributions and impact on our loved ones.

After coming around to seeing I’m more than someone’s daughter, sister, and friend, I could focus on me. I focused on becoming a professional writer. If I listed my work experience on my way to finally being a writer, it would overwhelm you. I guarantee it but each of those jobs gave me a piece of who I am at this moment. The details mattered at the jewelry shop. Showing up on time at my grocery shift was essential. I’m a better writer and content creator for each of them.

Where are you right now – mentally, professionally, etc.? How do you feel are you in those spaces? Are all of your day-to-day activities essential? If you streamlined them, what kind of time would you have to grow in the ways most meaningful to you?

Determine how you measure success – What can you do?
You don’t wake up a success. It’s essential to define benchmarks you need so you’re consistently building your worth but… there’s a catch. Success subjective and not every success is measurable.

Professional success to me means projects that bring cash flow and sharing my knowledge with other people in my circle. Sharing builds my confidence. Helping a friend test a new theory about their target market genuinely excites me. When the work yields connections for them, my time is instantly worth the effort.

Personal success for me happens on a much quieter level. It involves me planning the time it takes for me to recover from the week’s efforts. If I can meditate a few times a week and get through some tough conversations, it’s a personal success.

Where does success matter to you? Is it getting new clients? Is it being there for a friend when they call?

There’s no magic formula.
When I was a child, I often asked, “How much longer ‘til we get there?” My mom would respond with, “Distance equals rate times time. We’re going 60 miles per hour and have 45 miles left.” We figured it out from there.

She’s a math teacher so the world was often broken down, researched, and reconstructed with solutions. My world and reality don’t always work to the effect of a magic formula. I do know that there are some questions I can ask myself to figure out if something is going to aid or hurt my self-worth.

  • Is it challenging?
  • Does it help anyone?
  • Who else is/needs to be involved?
  • Have I done something like this before?
  • Does it align with my personal beliefs? Professional goals?

If most of my answers are positive, the situation tends to add to my self-worth. If I can get paid for it… well, we’ll save that take for next time.